The concept behind the trade fair stand has been clear for over 30 years: an inviting front, many enclosed screening rooms and an exterior design that reflects the projects - all in a timeless design. We already achieved this with the first exhibition stand, whose design was only renewed after more than 20 years. The curved yet clear lines of solid wooden walls were the basis for the ever-changing decorations and themes on the stand.

The new stand has remained true to the timeless design, albeit in a modernized and unique form. The reception area welcomes visitors and has a waiting area, as well as an adjoining kitchen and a large meeting room. Due to the high number of individual meeting rooms, each was implemented in the stand design.
The exterior design of the stand reflects the client's current programs and is a real eye-catcher thanks to its impressive length of 20 m. Two additional stand openings in the reception area ensure a steady flow of visitors.

For years, the ZDF Studios stand has often been adapted and redecorated for highlight programs - thanks to the timeless design, this can be done without any problems.