Location
- EXPO REAL München / MIPIM Cannes
Client
- EMPIRA AG
TRADE FAIR DESCRIPTION
Expo Real is an international trade fair for real estate and investment that takes place once a year at the Messe München exhibition centre. As the largest B2B trade fair for the sector in Europe, it stands for business-oriented networking for cross-sector and cross-border projects, investments and financing. Exhibitors and visitors include project developers and project managers, investors and financiers, consultants and brokers, architects and planners, corporate real estate managers, expansion managers and economic regions and cities, representing the entire value chain of the real estate industry. With its trend-setting conference program of symposia, conferences and round tables, it also functions as a communication and information platform for the industry. Internationally renowned speakers provide information on current trends, innovations and future prospects in the real estate, investment and financing markets. Expo Real thus offers in-depth insights into current trends and topics in the real estate industry and is the ideal platform for networking with experts and making new contacts.
The most important and influential international market players from the sector meet at MIPIM in Cannes. They gain access to numerous development projects and sources of capital from all over the world. The conference program with numerous experts provides insights into the latest trends for the industry.
CONCEPT
The company's trade fair presence at Expo Real was designed to make an impressive impression on trade fair visitors, which is why the solid 6m high wooden walls were chosen with colour accents in the company colours, which stand out in the exhibition hall and guarantee a high recognition value for visitors. The conceptual design of the stand makes it seem like a world of its own to visitors, far removed from the loud and hectic hustle and bustle of the trade fair.
The focus is on personal interaction, and there is plenty of space for this with the lounge area, bar tables and separate closed meeting rooms. The two levels create a spatial separation, which creates a certain discretion in the upper area with the other meeting rooms. It is important to the customer to offer its visitors a comprehensive trade fair experience, which is rounded off by the preparation of fresh dishes in its own kitchen at the trade fair stand and its own barista bar.
The stand at the MIPIM trade fair has an inviting entrance with a counter from where visitors can access a lounge area. For more private discussions, the stand has meeting booths with glass walls that are not transparent.
